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Research On 4G Mobile Network Service Marketing Strategy Of Sanmenxia Mobile Company

Posted on:2018-01-31Degree:MasterType:Thesis
Country:ChinaCandidate:Y L DengFull Text:PDF
GTID:2359330518988094Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At the end of 2013,with the official release 4G licenses of the three operators have been authorized LTE unified license,since then indicates that China has officially entered the mobile communications product development of new 4G era.4G is the fourth generation of mobile communication technology,WLAN and 3G technology integration technology,high-speed transmission of video,data,and high-definition images,etc.,can satisfy the needs of the user.New 4G technology covers ultra high-speed data transmission,communications convenient,good results,more value-added services,cost advantages,with the 4G technology began commercial promotion of domestic communications,as well as the level of mobile Internet have been a qualitative leap for the company Sanmenxia,how do you improve quickly build 4G networks,and improve,how to better design 4G products business,how to efficiently manage sophisticated marketing 4G products,so that the user satisfaction,loyalty is enhanced,occupy Sanmenxia mobile communications markets a higher share of maximizing its corporate value and social value,is now trying to Sanmenxia moving company needs to be done.Taking Sanmenxia City mobile market situation,based on analysis,research Sanmenxia Situation 4G mobile marketing services,and the remaining issues,including the development of Sanmenxia moving company more aspects of 4G products business tariff packages,intelligent terminals and other service marketing strategy,draw Sanmenxia moving company's future overall blueprint 4G products business marketing services,to ensure Sanmenxia 4G mobile business products and services can be an effective marketing strategy,smoothly aspect,the article also developed a related match safeguards for the entire service marketing system.
Keywords/Search Tags:Sanmenxia Mobile Company, 4G Mobile Technology, Service Marketing Strategy
PDF Full Text Request
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