The Research On The Development Strategy Of XY Supermarket Group

The Internet has completely changed our lives.Not only that,the Internet has also had an important impact on our economy.At present,many companies use various advanced technologies such as big data,electronic payment,and artificial intelligence for data analysis,so that the products can better face the market.All aspects of sales have been completely upgraded,and the original format and ecosystem have been completely broken.This new technology has brought about change in all aspects.New retail is the joint sale of goods online and offline,which is also a fusion of current technologies.There is an essential difference between the new retail group buying model and traditional retail,which has also severely impacted the traditional retail industry.The opportunities and development brought by new retail are inestimable.Strategic management is the foundation on which an enterprise lives.Through strategic management and deployment,it can realize the rapid development of the enterprise,allow the enterprise to stand firm in the fierce competition,and continuously expand market share.The object of this article is XY supermarket,which is a traditional retail supermarket.The supermarket has become crumbling under the impact of the new retail model.It is a traditional retail chain sales store.Based on the current new retail sales model,it conducts targeted research.This article starts with the current new retail concept and starts with the recent development of the XY supermarket group.Combined with the marketing schemes and methods adopted by the companies affiliated to the supermarket chain,the company's strategic layout and management model are analyzed through the analysis methods of the PEST and Porter's five force models.This paper analyzes and discusses the difficulties faced by enterprises with ambiguous strategic positioning,single operating format,high cost such as store leasing,and various internal and external resource and environment issues.Summarize the solutions to adjust the product structure,formulate new price strategies,improve business operations,strengthen cost control,and other solutions to solve business problems,and deeply explore why the profit margins of enterprises are compressed.Through the method of SWOT analysis,it is concluded that under the severe impact of the beginning of the new retail of the XY supermarket,how to derive a strategy suitable for its own development model and how to create new strategic goals in order to ultimately improve its brand image.Finally,provide sufficient basis according to the specific implementation method of the strategy,tap the future development plan and potential of XY supermarket,and provide help and support for enterprises to achieve their strategic goals.