The Research Of Brand Development In The Era Of Media

With the development of the fifth medium revolution,the medium revolution’s enormous effect in society that should not be ignored.Interactive communication(The internet is main body and the new media is limb)become one of the most important news spreading approach in society.In fact,the We media’s individuation and diversify is traditional media too far behind to catch up with.Now,how to take and hold chance firmly to develop enterprise’s brand,expand the market at home and abroad is key questions for all enterprises.To this question,The platform named Wechat gives perfect answer.In only 2years,Wechat used We media advertise enterprise’s culture,build brand,occupy the market at home and abroad successfully and became a one of the biggest the industry leader.Today,in this article,we have a research about Wechat’s win and try to let enterprises point in to the right direction to build brand in We media.And today,use art to find a new way to build brand is a very useful way in our society.In fact,We media,Art and brand really have some important relationship can effect people’ life.