Research On The Wechat Marketing Strategies Of Ariculture Bank Of China,Gongzhuling Branch

Mobile Internet has entered into people’s daily life,and all aspects of people’s lives have had an unprecedented impact.With the development of the mobile technology as well as Internet,a variety of emerging web services appeared,which has been reflecting various market changes.For example,the social media application,WeChat,is widely used in people’s daily life;with the WeChat marketing into all walks of life,it brings about new development of financial field into the Internet.WeChat marketing has become a new mobile marketing model of commercial bank,whose advantages of low cost and high cost-effective profit make it into a commercial bank service channel,which should not be ignored.As a consequence,the development of WeChat marketing of the commercial Banks will directly decide its future in the mobile financial field.In order to resist the impact of the new financial model,the traditional banking must take in the precision and convenience of We Chat marketing to provide more accurate brand promotions and more convenient business services for customers.The paper introduces the WeChat marketing and the development expectation of Agricultural Bank of China as well as the status of Gongzhuling Branch of ABC.Firstly,the paper introduces the process of WeChat marketing process and the development as well as expectations of the Agricultural Bank of China and ABC Gongzhuling branch;at the same time,it refers to different literatures home and abroad by the method of literature study and questionnaire survey.Secondly,the author uses product and service categories to classify the Gongzhuling branch We Chat marketing market and distribute questionnaires,using the STP strategy analysis and then fixing the subdivided market.SWOT is used to analyze the advantages,disadvantages,opportunities and threats of Micro-marketing of Gongzhuling Sub-branch of ABC.Finally,according to the causes of the problems,the paper develops strategies of the Gongzhuling Branch of ABC WeChat marketing: making the market segmentation clear;strengthening interaction;online cross-selling;strengthening the platform construction;improving the safeguard measures: improving the system of organization;enhancing service guarantee;attaching importance to risk management.By means of the research,it is hoped that the article can not only offer new ideas and measures for micro-marketing of Gongzhuling Branch of ABC,but also it can provide some valuable references and inspirations for micro-marketing of commercial banks.