Research On The Impact Of Enterprise A Sales Risk Management On The Profit Fluctuation

As necessary product of modern market economy development,risk management provides an effective guarantee for the normal operation of enterprises.In recent years,with the opening of China's oil market,the oil industry is facing more and more risks.The introduction of refined oil and the improvement of the quality of refining oil from local refineries have resulted in the decrease of finished oil sales and profits.Under the highly competitive market environment,we must ensure the rational operation of enterprises and optimize its operation process in order to improve the enterprises' core competitiveness.Under the uncertain external environment condition,oil gas station,as the terminal of the chain,must timely optimize,and adjust the sales risk management process to avoid the decreasement of the enterprises'profit as a result of the unreasonable operation.In this paper,five chapters were included.First,the relevant theoretical knowledge of risk management,sales risk management and process were introduced,and the environment of enterprise A and the sales risk of A's gas station were analyzed.The problems eisting in the management of joint-stock company with the exception evaluation test of A enterprises were pointed out too.Then,according to the analysis of the development situation of A's gas station,the sales risk management process and risks with the monthly sales of gas station in 2014-2016 were optimized and adjusted,and the sales situation after the change were compared.Finally,this paper draws out the optimized sales risk management process,and realizes the optimization of the sales risk process to control the risk comprehensively,which prevents the profit of the gas station from dropping due to the improper process and risk management loopholes.