The Research Of DJH Park Development Strategy

Industrial park is very important for industrial transformation,and it is also important for industrial enterprises improvement.An excellent industrial park is not only good for regional competitiveness,but also good for the government's economic development.DJH industrial park was established in March 2010,there are the Tongchuan coal industries,electricity industries,aluminum industries and cement industries.DJH industrial park has initially built the circle about "coal-electricities-Al(Al deep processing)-cemonts",which is the supportor for these industries of circular economy system,whose GDP is totaled 5.447 billion yuan in 2014.However,there are also some factors affect the devolopment.Therefore,the researsh in these issues is very importance.This paper main researsh contents are as follows:The first chapter narrates the back ground and significant of this resreash,clearly contants and inovative points in the papor.And then,the wroter made the technalogy roadmep.The second chapter systematically introduces the strategic management theory about industrial park,which contents the connotation and characteristics of strategical managements,processes and levels,etcThe third chapter introduces the specific circumstances of DJH industrial park,and then clears its strategic target by PEST and SWOT analysis tools.Combining with the third chaptor,the 4th chaptor settles the devolopment strategyes of the DJH park,which guide the park optimization and clear the targets,develop space layout optimization,industrial constructional optimization,the promotions of the industrial chains and inhancing the utilizatily rate.Finally,the fifth chapter summarizes some main conclusions.