Research On The Development Strategy Of Hebei JinNiu Energy Group

Development strategy is to build a core element of business development, it relates tobusiness development and future, related to the fate and future of the enterprise, the enterpriseroad to success of the "Golden Bridge", is the only way to achieve superior business. Asuccessful business development strategic planning, in the same industry at home and abroadto fully research and analysis on the basis of the strategic environment, in line with themission of the enterprise and security conditions, to fully seize and use of developmentopportunities in their favor, define relationship with the environment, planning the directionof business growth and competitive strategies, scientific and reasonable adjustment of productstructure, expand the variety of resources and to build the company’s core competitiveadvantage.Hebei Jinniu Energy Group is a coal industry as the foundation, set the power, buildingmaterials, chemicals, machinery and other industries as one of the major energy groups, thecoal industry’s leading enterprises in Hebei Province, in the face of complex environmentaland enormous development pressure under the background of the economic crisis, the abilityto develop a scientific development strategy, and strengthen the strategic management of theirsurvival and development are very important.In this paper, SWOT analysis, the Jinniu Group’s external environment and internalresources, analysis, research and develop the business development strategy, planning theirstrategy for enterprise development assistance, and establish strategies to be implemented toensure its security system, to help the membership corporate response to the current economiccrisis, and out of the path of sustainable development. In this paper, external PEST analysistools to analyze the current situation, summarized the advantages of Jinniu Group’s futuredevelopment and bottlenecks; combination of strategic positioning, strategic objectives,strategic focus, strategic steps to explain several aspects of its development strategy.This innovation is the creative use of strategic management theory, practical businessgroups to address specific strategic issues in the development process, in theory, the strategic management of a variety of related methods, especially methods of strategic analysis to sortout the integration and innovation, to enable the development of corporate strategy for theactual operation of the application. In addition, the significance of this study, in addition tothis enterprise is reflected in the Jinniu group, it also hopes to be able Jinniu Group such asthe type of reference and other energy companies learn to play the role. In addition, thisresearch done, while companies in other industries for the development of strategic guidanceand help to develop but also the value.