Research On Development Strategy Of Zhenjiang GX Group Co.,Ltd

Development zones are the specific product of China's reform and opening up.Now,they have become the main engine of regional economic development,the main position of industrial transformation and upgrading,the main position of scientific and technological innovation.Their status in China's economic and social development is getting higher and higher.The government-led enterprise development mode has gradually become the mainstream mode of the development zone construction and development.In recent years,with the deepening of government debt control and the reform of state-owned enterprises,the park development company as a development platform for local governments to carry out financing and development model has been unsustainable,they must adhere to the market-oriented direction to speed up the transformation,independently carry out the development and operation business of the park,while realizing its own development,promote the development and growth of the park.Zhenjiang GX Group was established in 2016.It is a state-owned park development enterprise,has always adhered to the market-oriented development.However,GX Group was established in a short time,business development is still in the exploratory stage.It has no clear development goals and systematic strategic planning,resulting in business decisions with a certain blindness and arbitrariness.Therefore,it has certain practical significance to study the development strategy of Zhenjiang high-tech development group.This paper is based on the relevant theories of enterprise strategic management.Firstly,this paper analyze the internal environment of GX Group,focusing on the analysis of internal resources and capabilities,combs out the strengths and weaknesses,uses the internal factor evaluation matrix to analyze and evaluate.Secondly,this paper uses PEST analysis model and Porter five forces model to analysis the external macro-environment and market competition environment,combs out the external opportunities and threats,uses the external factor evaluation matrix to analyze and evaluate.Then,this paper determines the vision and mission,strategic objectives and strategies at all levels.This paper chooses growth strategy as the overall strategy,chooses focus strategy and differentiation strategy as the competitive strategy,chooses financial financing strategy,project development strategy,marketing strategy,human resources strategy as the functional strategy.Finally,this paper expounds the guarantee measures for the implementation of the development strategy,focusing on optimizing the internal organizational system,adjusting the establishment of business sectors,carrying out joint cooperation with foreign countries,and speeding up the shaping of enterprise culture.This paper applies the relevant analysis method of enterprise strategy management to plan the development strategy of Zhenjiang high-tech development group,and provides guidance for the future development of the enterprise.At the same time,the paper on the implementation of enterprise strategy of some specific arrangements,but also for other similar enterprises to provide reference.