Analysis Of Investment Value Of Live Vide O Website In Internet Era

Live website business is a highly commercialized and Internet-based enterprise,its own characteristics are very different from traditional enterprises.The current commonly used value assessment method does not apply to live enterprise value assessment.On the basis of considering the driving factors of the value of live industry,this paper focuses on the inclusion of non-financial indicators in the evaluation index system,reconstructs the value evaluation index system,and provides new research ideas for the evaluation of live website value.This paper mainly studies the investment value index system by using PEST,SWOT strategic analysis method,case analysis method and comparative research method.By comparing the traditional video site Youku TuDo,bullet screen wibsite AcFun and Bilibili,game video DouYu,mobile short video Miaopai,show field 6Rooms,Huajiao,Inke and many other popular online live website(platform),analysis of its market situation,Problems and trends,the establishment of investment value index system,select specific cases to carry out investment value analysis,the use of relative valuation method or Peter Lynch growth rate method and other models to verify the value of live web site investment value of empirical research.Through the analysis of the results of valuation,this paper believes that the video broadcast industry is about to form an oligopoly pattern,the future of the video live industry is expected to be monopoly by BAT,Wanda,Evergrande and any others.In order to improve the live site risk investment valuation,should implement differentiated competition,maintain their market position,and give full play to their advantages and technological advantages,qualification platform content and channel advantages,advantages,the whole value chain the maximum amount charging users advantage,improve the core competitiveness.