Economic Benefits Analysis On The Operation Mode Of Online Supermarket As Purchasing Agent

In recent years,people begin to buy supermarket goods through the Internet.Online supermarket has a variety of business models. Compared with self-operation mode, platform model and hybrid supply mode , the operation mode of online supermarket as purchasing agent is a new business model. At this point, it is significant to carry out the local research on evaluation of the operation mode of online supermarket as purchasing agent.First, this article reviews the related research in the field of online supermarket and the operation mode of online supermarket as purchasing agent finding that research in the area is less.Then, according to the actual situation of the business model, this article chooses the profit and loss balance method to measure the economic benefit of the business. In determining the cost structure of the business, this article uses the cost of the proxy model as the theoretical basis. This article clarifies the business process of this kind of online supermarket. Through the actual research to clarify the cost of the business model and revenue structure, combined with the actual market research, this article gets reliable assumptions of cost and revenue data.Based on the actual user and order information, this article uses a two-step research method to construct a reasonable portrait of the seed user and search characteristics of the potential users.Then, this article establishes the simulation model and establishes the cost and income function equation of the business model, and brings into the hypothesis data of each parameter to analyze the break-even situation. According to the location of seed users and potential users, the number of target users can be determined in the simulation samples, so this article can get the economic benefits of the business model. Finally, the sensitivity of the key factors is calculated .Finally, This article finds that the mode's pioneer users are mainly two types of people——full-time wife and busy working women. There is enough users in the market to break even the business in the early stage.And the change of commodity settlement discount makes bigger change than the salary. According to the conclusion, this article puts forward some advice on the development of the operation mode of online supermarket as purchasing agent. At the same time, this article provides valuable suggestions for other industries to combine online and offline transformation.