The Research Of The Development Strategy Of China Shipping Container Line America Line

With the continued development of the world economy and economic globalization, the container shipping plays an important role of world economy, which led to the standardization and the scale of intermodal logistics system like ship, port, route, roads, railways, bridges, tunnels, lifting equipment, thereby promoting the efficiency of logistics and decreasing the cost of transportation. The products anywhere in the world can be transported to the destination faster and cheaper, thus changing the pattern of world production and business, improving the economic globalization. At the same time, we also realize that because of the full competitive container shipping market and with the constant input of container and world economy slow down, the container shipping industry entered into a fierce era, the industry faces both challenges and opportunities and entered a new period of development. How the CSCL’s American line finds opportunity in competitive market and grows rapidly is a major research question in this paper.This paper describes the background, process, status and trend of international container transport, and performed researches on CSCL American line’s internal and external operating environment, then analyzed fully on the growth capacity of container transport, market requirement and providing, market profit and factors which affect the American lines. At last, based on the pre-statistics and marketing conditions, describes the current opportunities, challenges and future trends of container shipping market and gives the advices on CSCL American line’s development policies and suggestions.