Research On Diffusion Of Inclusive Innovation Products Based On Complex Social Network

Along with the development of economy and society,human’s living standards has been improved gradually.But there are also a lot of problems with this process,such as the widening wealth gap,the rising social poverty and employment.Especially the social poverty,which becoming a problem troubled the whole world.Study the root reason: traditional STI innovation focus on the highly sophisticated technological innovation,and the low income group are often excluded from the innovation network due to lack of knowledge and experience,they not only lack opportunities to participate in the innovation process,but also cannot equally share innovations with the MOP and TOP cluster.Thus,it can bring two problems: first,increas e the wealth gap;second,rise social poverty and rights poverty of the poor.Therefore,initiating innovation activities that allows more community to participate will be a key to solve this problem.Furthermore,development of the society results in global resources depletion,in the resource-constrained environments,how to maintain the continued growth of the economy is another challenge.In this context,innovation-driven intensive eco nomic growth becomes an inevitable choice of history.The release of “public entrepreneurship” policy and innovation strategy proposed in the "Thirteen Five-Year Plan" illustrates the importance of innovation for future economic growth.As an emerging market innovation paradigm,inclusive innovation is to solve the problem of poverty,which advocates philosophy of "with less for more",and claim to launch the BOP cluster which accounts for 40% of the world population to innovate.India has created the annua l GDP growth of more than 9% of the world’s miracle after the implementation of inclusive innovation strategy,which verifies the potential of inclusive innovation.However,inclusive innovation has not been widely promoted in the world,the specific reasons involves government,business,culture,BOP cluster and so on.This paper argues that diffusion of inclusive innovation products is the decisive factor affecting the development of inclusive innovation.Therefore,this article will put the diffusion of inclusive innovation products as a key point,and firstly using empirical study +social networks + simulation+ case study as study methods to discussed this issue in detail,and use software SPSS18.0,AMOS21.0 and Matlab7.0 to process date and run simulation.The main contents include the following five aspects:(1)Mechanism of inclusive innovation between the BOP clusters.(2)Analysis of factors of the diffusion of inclusive innovation products.(3)The diffusion trajectory of inclusive innovation products between the BOP clusters.(4)The division of inclusive innovation products diffusion model.(5)Strategy system design to promote the inclusive innovation.Through these studies,theoretical contributions and main conclusions of this paper included four aspects: First,define the scope of the BOP clusters and establish a theory of inclusive innovation diffusion mechanism;Second,on the basis of demand theory and consumer behavior theory,using SEM to analysis the factors affecting the diffusion of inclusive innovation products,the results showed that,among the product cost,product social value,consumer innovation,information dissemination channels,business reputation,product compatibility,trust propensity,initial trust and other eight factors,product costs and information dissemination channels is key elements affecting products diffusion.Compared with SMEs,large enterprises does not exist obvious advantages in the BOP market;Third,by defining the interaction mechanism between different individuals,different beliefs,this paper established a complex network model based on multi-agent.Simulation results show that the diffusion of inclusive innovation products between BOP clusters presents sigmo id curve,rather than the I-shaped curve.Fourth,through case studies,this paper firstly divided the inclusive innovation diffusion model between BOP clusters into four types: full participation of users,feedback based participation of users,spread based participation of users and little participation of users.