Oversea Marketing Strategy Study Of DG LED Lighting

DG is a multi-national company specialized at supplying wiring accessories, LED lighting and smart house products for residential and commercial spaces. Export of DG lighting is struggling with the tough competition from domestic market and result from slow down economy of main markets. DG lighting is lag behind from competition in recent years. DG lighting has to set up correct oversea marketing strategy to survive the current situation. Implementation of this strategy will help DG generating more revenues, promoting brand image and sustainable development.LED industry is being in the fast development track. Strengthening study of marketing strategy is a necessary requirement for economic globalization and competition internationalization. Compiling the marketing strategy is an objective requirement of market economic requirement of LED lighting companies. It's also an important direction for LED lighting companies.Correct strategic positioning helps the long term development of the LED lighting company, helps them identifying their competitive advantage and taking sooner action to become the market leader. DG Company need to compile long term and comprehensive marketing strategic plan so that to adapting to fierce market competition and realizing sustainable development.The first part is the introduction, introduce the research background and research significance and research methods and ideas; the second part comprehensively elaborated the related theory of marketing strategy. The third part with the related theoretical analysis of the company marketing macro environment and internal environment factors; the fourth part focuses on the STP theory establish the enterprise market strategy; the fifth part proposed DG Company overseas marketing strategy and the implementation of the safeguard measures. Through the above five parts of the research and analysis, to find out the company's overseas marketing strategy of DG system solutions.