Research On Risk Management Of QH Real Estate Project

With the continuous development of China's economy and the gradual advancement of urbanization,real estate has become the mainstay industry of China's economic and social progress.Unlike other projects,first of all,the real estate project has a long capital chain,which requires a lot of investment in the early stage.At the same time,cash flow problems are prone to occur in the construction process.Some enterprises choose to raise funds through mortgage financing of built projects,which may lead to the stagnation of the project.In addition,the cash inflow in the prior period budget covers the expected sales funds,which are part of the fund deposit.In a large degree of uncertainty,many links will inhibit the operation and construction of the project;secondly,the internal structure of the real estate project is complex,which will be affected by policy changes,location factors and the overall situation of the industry,and risk factors are difficult to predict and grasp;finally,the consequences of real estate project risks are different,and the traditional model has been unable to accurately deal with unexpected incidents.More scientific and reasonable risk management measures are urgently needed.Therefore,the discussion of real estate project risk management has strong practical significance and reference significance.This paper takes the risk management of QH real estate development project as the research object.Through the combination of qualitative and quantitative,theory and practice,and the distinction between dynamic and static perspectives,the risk management of QH real estate development project is discussed comprehensively.The analysis steps can be divided into risk identification,risk assessment and risk response measures,which have rich practical significance and reference value.Specifically,this paper first describes the research background and practical and theoretical significance of the article.It includes the development of real estate industry and the main direction of China's reform.Its significance is mainly embodied in the reference and reference to the risk management process and comprehensiveness of real estate projects.On the basis of literature review,we summarize the methods and theoretical basis of project risk management,and elaborate the connotation,characteristics and process of real estate project risk management.This paper chooses QH Real Estate Development Project in Yulin City as a case study.In the risk identification part,firstly,it introduces the basic situation of the project and mainly classifies and summarizes the risks in the planning period,construction period and sales period.According to the project situation,it deeply excavates the market value,its own advantages and the possible risk situation of the project.On the basis of estimating the basic data of the project,this paper evaluates the risk situation in the planning period,evaluates the risks in the construction period and the sales period by using the quantitative analysis method,and carries out an empirical risk analysis on the project in four aspects: economic risk,quality risk,management risk and technical risk by using the expert scoring method combined with the above evaluation results.In the last part,the author puts forward specific risk response schemes for risk identification and risk assessment,including establishing risk control schemes,strengthening market research capacity,rational planning budget and optimizing financing schemes in the planning period,strengthening the implementation of construction plans,enhancing operational support capacity and strengthening the integration ability of new technologies in the construction period,and rationally regulating and controlling sales in the sales period.Opportunities and sales prices,and strive to achieve the development of leasing business.Risk management has always been a key problem in the project operation of real estate enterprises.The research on risk management of QH real estate development project in Yulin City can clearly analyze the potential risk threats,long-term development possibilities and the planning of risk response ability of the project.The risk management strategy design and operation system arrangement based on risk identification and risk assessment are of great significance.They can not only improve the project being implemented,but also provide valuable reference templates for future projects.They can also be promoted and applied in relevant industries.They have strong practical significance.