A Study On The Corporate Culture Communication Of Family Business In Gansu Province

After China's reform and opening up,the family business from the "ice period",once again came back to the history stage.The academic community's attention was also changed by the national policy.The research has greatly improved in quality and quantity.Family corporate culture for a long time was considered to be inefficient and backward synonymous.In fact,by the influence of Chinese traditional culture,the ancient Chinese business spirit has played an important role in the family corporate culture.The family corporate culture links by home,showing the people-oriented thought and self-restraint,which is different from the law.The family corporate culture is one of the soft powers in corporation's development.This paper analyzes the formation of family corporate culture in the economically developing areas,the inheritance mode,the change of the communication path and the effect.The study found that the formation of Yishun family corporate culture has experienced the period of Zhang's family,family business period,Zhang's family in Yishun and Yishun family,from the appellation changes,you can see Yishun family culture integration process,and ultimately to extract the core values??of benevolence,unity and innovation.The updating of the media iterations are also constantly changing the communication way of corporate culture in Yishun,with the use of old objects,images,Yishun's official website and mobile internet.In the daily,work,ritualization and socialization of the scene spread the corporate culture.Last but not least,heritage the family corporate culture,create a harmonious business environment and influence associates to build harmonious family culture.