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Research On Business Development Strategy Of Shenzhen Fair Human Resources Co.,Ltd.

Posted on:2018-08-18Degree:MasterType:Thesis
Country:ChinaCandidate:X Y YangFull Text:PDF
GTID:2359330533458399Subject:(professional degree in business administration)
Abstract/Summary:
The human resource service industry refers to the productive service industry which provides the related service for the employee to obtain employment and develop career,as well as for the employer to manage and develop the human resources.Under the tide of global economic integration and knowledge-based economy,all countries in the world regard human resources as the first driving force of economic growth and enterprise competition.Under the background above,human resource service industry develops rapidly and has become a very important format in the modern service industry.Foreign human resource service industry originated in the United States at the end of nineteenth Century,after a hundred years of development,there have established a relatively perfect business system and relatively mature business model in western developed countries in the human resource service industry.China’s human resource service industry is a new industry after the reform and opening up,in 1979 the establishment of the Beijing Foreign Enterprise Human Resources Service Co.,Ltd.(FESCO)is China’s first human resources market services.After more than 30 years of development,China’s human resource service industry has formed a diversified,multi-level service system,the industry continues to expand the scale of service industry,to further enrich the service format and optimize the allocation of human resources,agglomeration effect has been initially apparent.From the point of view of national strategy,it is an important measure to promote the development of human resource service industry in the aspect of adjusting the economic structure,promoting employment,protecting people’s livelihood and stabilizing economic growth.In 2011,China for the first time enhanced the human resources service industry into the five year plan in the "national economic and social development Twelfth Five Year Plan Outline",which is of great significance to promote the development of the industry.In December 2014,the Ministry of Human Resources,combined with the National Development and Reform Commission,the Ministry of Finance,issued "Views on the acceleration of the development of the human resource service industry",a comprehensive plan for the nationwide for the first time on the development of human resources services,putting forward the main goal of the development of the industry,eight key tasks and six policy measures,will add a powerful driving force into China’s human resources services.This paper studies the human resource service enterprise-Shenzhen Fair Human Resources Co.,Ltd.This company is a small and medium sized human resources service provider listed on the National Equities Exchange and Quotations(A share stock code: 836995).Its business includes labor dispatch,job outsourcing and other human resources services.After years of accumulation,the company has achieved certain results.But overall,as a new service industry,human resource service industry experienced shorter,the industry market concentration is not high,the level of professional service is low,business homogenization is serious,far from forming a mature business model,small service providers face a difficult living environment.As a small human resources services company,Shenzhen Fair Human Resources Co.,Ltd.hold the relatively traditional existing business,there is a lack of development potential on the main labor dispatch business by the national policy constraints and other reasons,high value-added business accounted for the low percentage,and there is a risk of problems such as capital bottleneck and customer concentration,so this company should take a consideration of formulating business development strategy to improve the company’s current operating conditions,enhance the company’s overall performance level.At present,there is a lack of domestic research on human resource service business development strategy,this paper related enterprise strategic management theories and methods for analysis of macro and micro environment of the industry,combined with the typical small and medium-sized Human Resources Inc-Shenzhen Fair Human Resources Co.,Ltd.analysis,proposed to provide strategic guidance for the company,and give some feasible strategies,to build the company’s core competitiveness,promote the sustainable development of the company.At the same time,we hope that this research can provide some reference for the development of the company’s business,and improve the theoretical system of China’s human resources service industry.
Keywords/Search Tags:human resource service, development, strategy
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