Research On The Development Strategy Of Z Fund Management Co.,Ltd.

With the continuous development of China's capital management industry,public funds have become an extremely important institutional participant in China's securities market.As a member of the public fund,Z Fund Company has made some achievements in its initial stage of establishment.However,in recent years,due to the lack of self-management level and unclear business planning and strategic positioning,the development has been hindered.Therefore,in the face of the current new environment,new opportunities and new challenges,how to formulate an effective development strategy to reverse the decline in the rapidly changing financial environment into the right track has become the key problem that Z Fund Company urgently needs to solve.Based in the researches of fund industry,the article takes the famous theory of strategic management expert Michael Porter as the main theoretical basis.The author believes that Z Fund Company needs to set practical development goals and strategic positioning,select competitive strategy and business development mode suitable for its own development,enhance its comprehensive management ability and comprehensive service ability to customers,establish its core competitiveness,and strengthen the overall strength of Z Fund Company,which will have a positive impact on the development of Z Fund Company.The public offering fund industry pays attention to the competition between products and characteristics.If Z Fund Company wants to develop and grow continuously in the future,it will certainly shape its own resources and brand advantages and embark on the road of specialization and specialization.Z Fund Company needs to strengthen the core competitiveness of enterprises by implementing differentiation strategy and target focusing strategy,further promote the construction of integrated management system under the condition that the fixed-income products have advantages,at the same time,use the advantages of resource platform to strengthen cooperation with high net value customers,improve customer service system,and do a good job in the late maintenance of focused customers.In order to promote the company to a new level based on its comprehensive management ability and comprehensive service ability,Z Fund Company will be built into a fund management company with distinct characteristics in China.