Real Estate Enterprise Crowdfunding Research

After more than 30 years of reform and development,China's real estate has passed the golden period and entered the platinum period.Not only the profit grow slowly,the land costs increase,but also the state regulation of the real estate industry has also restricted the financing situation of the trade,the traditional mode of financing cost is high and the risk is big,At the same time the modes are easily affected by the market.But the commercial real estate business also fell because of the impact of the Internet.As a new financing channel in our country,The congregation raised pattern provides a new channel for real estate.Therefore the development of financing mode may promote financial innovation of China's capital market and this mode may solve the problem which is country's real estate enterprise financing difficult.However,the raise pattern is a new thing,its development still exist many problems.This article takes the case analysis.Analysis the Wanda commercial real estate mode.First of all analysis the related theories of real estate finance and current financing situation and think that at present our country real estate enterprise existing channels of financing model of the single financing cost is too high and too risky.And then make introduction to the raise of the new financing mode,including the concept of characteristic Development status at home and abroad.Using the model and the application in the real estate enterprise.Finally take Wanda commercial real estate the raise pattern for instance.Introducing the background of financing model,at the same time also present the impact of reduced Wanda's cost of capital financial situation is getting better and better after using the model of Wanda commercial real estate,and the transformation of state asset light also brought positive effect.The new financing model of innovation also produce the enlightenment for other real estate companies.This paper argues that the raise in the real estate enterprises can gradually expand enterprise's financing channels.Although at present the raise development situation is good,but the mode is a new thing and still have some problems.So aiming at the existing problem:Put forward relevant suggestions to perfect the new mode,introduced the corresponding laws and regulations as soon as possible to the raise pattern of constraints;System should be strictly,establish a third party to fund management;Disclosure aspect to establish strict disclosure,shall be investigated for the false disclosure civil liability.