"Agricultural Excellent" Sweet Potato Network Marketing Program Innovative Design

With the rapid development of internet,all walks of life are all in the change.However,the e-commerce of agricultural products as the last piece of blue ocean,there is still huge business space to develop.Nong You agricultural science and technology LTD.is a typical traditional agricultural enterprise in He'nan,and its target market is high-end group,entering the sweet potato market in He'nan province and the surroundings.With the development of fresh potatoes industry and the internet,Nong You is facing with new opportunities and challenges.Therefore,how to introduce and develop the network marketing team,achieve the transformation of agricultural products by offline sales model to online promotion,design innovative mode of internet marketing of agricultural products,is Nong You to solve the problems in the terminal consumer products marketing.To find problems,analyzes problems and solve the problem is the basic train of this research.Firstly,this paper analyzes the background,significance and the present status of research,and puts forward the main research content.Secondly,analyzes the existing marketing model smallholders of Nong You through the interviews,field survey method,and finding the predicament of marketing in Nong You.Thirdly,this paper uses PEST,Michael Porter's Five Forces Model,SWOT model to analyze the necessity and feasibility of carrying the network marketing of Nong You.Finally,according to the analysis and the present situation of Nong You,this paper puts forward suggestions and plans.Nong You face the lower profit in margins agent distribution channels,lower mark share all over the world,lower sales volume according analyzing the current operation.However,fresh potato industry market has a big prospect in the field of electronic commerce,and it's easy to operate,Nong You should grasp the opportunity to develop the network marketing as soon as possible.During online promotion,Nong You should target for "boutique fresh potato" with brand value,and the target customers is middle classes.At the same time,Nong You takes the differentiation strategy in the online and offline,making the online and offline brand complementary advantages.Then,according to the network marketing frame,combine the sweet potato with the internet perfectly to reduce transaction costs.Using the official website,encyclopedia,news sources,maps of the network marketing to popularize the Nong You brand.Using video marketing,taobao,media marketing to popularize the Nong You retail trade.Using the web station group of building,alibaba platform,baidu post bar,search engine optimization to popularize Nong You distribution network of agents.This study points to help Nong You set up the network marketing platform,and realizes the business growth,the expansion of sales channels and network to setting up the brand image.As the result,Nong You will be the national brand from the regional brand.