Research On Risk Identification And Evaluation Of E-commerce Fresh Logistics

In recent years,with the rapid development of the Internet and e-commerce industry,more and more people choose to buy fresh products online.The emergence of fresh electricity business platform to effectively solve the problem of convergence of production and marketing of fresh products in China and its low price to win the favor of consumers,but because of fresh products with perishability and freshness and other characteristics,so There are many risks in the logistics of electric business,in-depth study of the risk of fresh logistics business can effectively reduce its operational risk,improve the level of electricity and fresh logistics management for the implementation of electricity business logistics management strategy to provide some reference value.Therefore,it is necessary to study the risk assessment of fresh logistics.First of all,this paper introduces the concept of fresh logistics and risk of electricity business,and analyzes the operation mode of fresh commercial logistics,summarizes the characteristics of freshness and risk of electricity business,and lay the foundation for the identification of risk factors.Secondly,the factors influencing the risk of fresh logistics risk are systematically identified from the process of fresh logistics operation.The DEMATEL method is used to quantitatively analyze the correlation between the factors,and the comprehensive influence matrix of risk factors is obtained.The degree of degree and the degree of the center),according to the relevance of the parameters of each factor were analyzed one by one,screening out the various aspects of fresh and fresh logistics correspondent key factors.Thirdly,according to the key influencing factors,this paper constructs the risk evaluation index system of fresh commercial logistics,and uses the weighting method of subjective and objective combination to determine the weight of each index.Among them,subjective empowerment adopts analytic hierarchy process and objectively selects information Entropy method,and through the extension of the matter element method to establish quantitative risk assessment model,so that the risk of fresh logistics risk assessment of electricity providers more accurate and objective.And then the evaluation model is applied to the actual study,the diagnosis of electricity and fresh logistics secondary indicators and the overall risk level to determine the relatively weak links,in order to avoid the risk of electricity to provide a theoretical basis.Finally,from the cold chain logistics technology and information management,the common distribution model to promote the quality of the user experience to enhance the relevant government departments and economic policy support,personnel training and other aspects of risk aversion recommendation.