Research On Collaborative Mechanism Of Port Supply Chain Enterprises Based On Cooperative Game

In the current economic environment,market competition is no longer the competition between individual enterprises,but also the competition between the supply chains of enterprises.The enterprises in the port supply chain can only improve the ability of the customer's personalized demand by increasing the overall competitiveness of the supply chain by means of synergy,so that the quality of service will be improved,so that the enterprise and supply chain will survive in the increasingly fierce competition.First,paper on port supply chain of in the enterprise face of problem for analysis finishing,research has contributed to port supply chain in the enterprise for collaborative of both inside and outside effect factors,pointed out that port supply chain in the enterprise should through strategy level,and tactical level,and technology level three a level for enterprise between collaborative,to makes supply chain in the of enterprise better of configuration resources,and improved business behavior,and upgrade operation efficiency,upgrade supply chain of overall competitiveness.Second,according to cooperation game of thought,on port supply chain enterprise between collaborative formed mechanism for has analysis,proposed has rational mechanism,and interests transfer mechanism,and communication and consultations mechanism;and based on port supply chain of enterprise collaborative mechanism just overall plans scheduling aspects of behavior collaborative mechanism,also to integrated consider collaborative activities participants between interests coordination,factors of interests distribution,proposed port supply chain enterprise collaborative of interests distribution mechanism.Thirdly,based on collaborative mechanism,combined with the game set up the supply chain collaboration model using genetic algorithm that makes the overall interests of port supply chain's largest collaborative programme and the rationality premise of node enterprises based on individual decisions,using modified Shapley value method for the distribution of benefits in port enterprises chose to work together.Finally,a case study of Ningbo port container supply chain collaboration,analysis of specific issues of supply chain enterprises,port supply chain collaboration model,test the validity of the model,suitable for enterprise collaboration strategy based on this and ensure supply chain collaborative behavior in sustained,stable presence,certain enterprise security through coordination mechanisms should be established.