Strategic Management Of Clean Energy Development Of Shenhua Group

With the increasing global energy demand and environmental issues have become increasingly prominent,the development of clean energy is imperative,based on the development of clean energy strategy research of Shenhua Group as the research object,using SWOT and PEST analysis method,combing the global clean energy and strategic management research,summed up China's clean energy strategy management with the presence of foreign developed countries,the Shenhua Group advantage in the process of the development of clean energy and weaknesses,opportunities and challenges,and puts forward the Shenhua Group,the implementation of clean energy strategic direction and steps,and hope that through the study and research,give our country large-scale coal enterprise strategic management of clean energy development reference and enlightenment.The main contents of this paper are as follows:Describes the research background of clean energy strategy management,clarify the significance of clean development strategy of energy management,analysis of the domestic and international development of clean energy research and strategic management research,pointed out that China's research in the field of energy and strategic management to clean the gap with the developed countries in the world,pointed out the importance of clean energy strategic management research,elaborated research methods of strategic management and related theories not only explain the development of strategic management research trends.Using the PEST analysis method and SWOT analysis method,on the basis of Shenhua Group itself and the external environment of enterprises,respectively,from the four aspects of legal regulation environment factors,economic factors,environmental factors,environmental factors and technology industry,analysis of clean energy strategic management of Shenhua Group,Shenhua Group,then the advantages and disadvantages,opportunities and threats a comprehensive analysis of the strategic management of Shenhua Group in four aspects,in the process of analysis,summed up China in the strategic management group has in the development of the advantages and problems to be solved,according to the characteristics of the management strategy of clean energy Shenhua Group in terms of energy development,economic development,environmental development,and coordination in Shenhua Group the index of energy and economy,energy and environment,develop to adapt to the actual situation and favorable for the Shenhua Group In the future development direction of the comprehensive evaluation system,so as to achieve the Shenhua Group at the present stage of the implementation of clean energy development strategy to provide a theoretical basis for further research.Through the research on the strategy of clean energy management comprehensive evaluation system of PEST and SWOT analysis method and based on the Shenhua Group,plans to clean energy development strategy corresponding to the Shenhua Group,and clarify the premise to guarantee the implementation of clean energy strategy,finally to develop clean energy source for the development strategy of the Shenhua group,in order to give some guidance and reference for Shenhua Group in the future clean energy development strategy,and provide the reference value for the similar coal large energy companies.