The Study Of Yoocai On Strategic Transformation

In recent years, the tide of revolution of “Internet +” in fresh industry has been raised in China. Industrial capital is introduced from all ways under the attraction of knowing as the last blue ocean of internet industry. But just as every emerging industry, most of the early explorers fall one after another without seeing the dawn of the industry, and this is due to the excessively single early business mode of enterprises and imperfect industry support as well as immature social environment. The yoocai.com is such a fresh electric business enterprise and “sacrifice” in the forefront of the industry. For the fresh electric business enterprise after the bloodbath, enterprises have changed their business model in succession. However, the yoocai.com as the early leader in the industry, it also faces a full range of strategic transformation after it is acquired.This paper focuses on the study of the business models of fresh electric business industry. Furthermore, it hopes that improving difficulty points and pain points faced by the company through the comprehensive analysis of enterprise system and flexible use for reference of other excellent enterprises. Firstly, this paper sets forth the research background as well as ideas and methods and fully describes the background of the enterprise and current situation what it faces; then it analyzes the environment of domestic fresh electric business industry, describes the competitive landscape in the current industry and describes bottlenecks encountered at various links of industry. Besides, it gives a thorough study for fresh electric business excellent enterprises at home and abroad, uses a variety of theoretical research methods and summarizes the advantages of the business model of enterprises today; this paper gives a range of development paths suitable for yoocai.com itself combing with characteristics and resource advantage of the yoocai.com. This paper also hope that it could provide a now development idea for the fresh electric business industry through excellent enterprises at home and aboard at present and case study of the yoocai.com.