A Futures Marketing Strategy

Based on the A futures companies, through the current situation of China's futures market, the A futures company's business, management, marketing and other aspects of analysis. We summarize some of the issues the company at this stage, and propose appropriate solutions as well as marketing the new normal.China's futures industry from scratch, the creation of learning from the experience of Western futures market, of trial and error before the line to fumble, Government to strengthen supervision of the futures market and futures industry consolidation governance futures abnormal development of chaos, to futures steady growth. In April 2010, it introduced the first financial futures market of financial futures products- index futures started, Trend of China's futures industry has accelerated development since 2010 just a few years major exchanges continue to introduce new commodity futures contracts, Change rationality existing futures contracts. Government regulators also have the original policy turned into supervision and guidance. National policy support under the original cause nobody cares futures today more and more people come to ask to open an account, follow the footsteps of the international futures commodity futures contracts increased in the new, China in recent years as well as the launch of futures investment analysis also lay the foundation for the subsequent examination of futures investment consulting business, Policy open futures companies to accelerate diversification of marketing concepts, emerging fully licensed futures companies to produce, which is the company's multi-dimensional marketing futures escort, A paper on the futures company customers grading relatively differentiated marketing to reach different customers to give the corresponding satisfaction for customers and the company's efforts to bonding degree, to achieve sustainable development.This paper focuses marketing goals, learn from foreign futures company development model, combining domestic policy system, broaden marketing channels, in cooperation with securities companies, fund companies share of the company's marketing channels. Parent outlets to promote the use of securities futures IB business so that corporate customers will grow futures of great help. Promoting diversity marketing to increase the overall strength of the company, to create integrated fully licensed futures companies.