Research On M Product Marketing Strategy Of A Pharmaceutical Company Under The Background Of New Medical Reform

A Company’s exclusive introduction of the German origin of pure plant medicine M products,filled the gaps in the domestic clinical application of oral medicine for treatment of venous system diseases,M product quality treatment effect,quickly get patients with venous diseases of lower extremity venous diseases of lower extremity become popular conservative therapy in patients with long-term oral medication treatment.Up to now,M products with annual sales exceeded 800 million yuan,1 billion yuan is to go with head high and chest out 2 billion yuan.Along with the impact of the new national health reform brought about by the limited side,price and other measures,since 2014,A pharmaceutical company’s M market growth rate began to decline.How A pharmaceutical companies grasp the pulse of the times to adapt to the current situation of the marketing strategy,to optimize the operation ability,strive for the torrent in the 13 th Five-Year health care reform tide,M product sales compliance to move forward steadily and orderly,and firmly occupy the leading position in the market,is a major issue of A pharmaceutical company long-term sustainable development.The first chapter mainly discusses the research background and significance,domestic and foreign research review and research ideas and the structure of the paper.In the second chapter,the author discusses the domestic and international marketing mix theory,the marketing mode of foreign prescription drugs and the current situation and trend of domestic prescription drug marketing.The third chapter mainly discusses the development status and development trend of the pharmaceutical industry at present,through the events discussed since 2012 to March2017 in the pharmaceutical industry,in-depth analysis of the profound influence of a new round of medical reform of current pharmaceutical enterprises,and discusses the change of the direction of marketing ideas of pharmaceutical enterprises under the new medical reform.The fourth chapter discusses the background of A pharmaceutical company,the specific background information of M products and the development process of M products.In the fifth chapter,through the PEST analysis method to analyze the external marketing environment of A pharmaceutical company,through the SWOT analysis method to analyze the current situation of M products,the main problems show the pharmaceutical company’s marketing system and marketing strategy of the existing.Through the above analysis,based on 4Ps theory,put forward A company M products on the product,price,channel,promotion and other aspects to improve the marketing strategy and implementation of marketing strategy in order to achieve the security measures,to provide long-term sustainable development suggestions for A company.The sixth chapter is the summary of the full text,and puts forward the prospect.