Research On Liaoning Regional Marketing Strategy Of Faw Jiefang Qingdao Automobile Co.,ltd

Since 2016,the GDP growth has tended to slow down.So has the car market.Throughout the world,there are a great number of car brands in the market in such severe competion.With that,China's self-owned brand automobiles are facing the opportunities together with challenges,as a result of which,they are now under the unprecedented pressure.From the phenomenon of competion,their enterprises realized that the Product homogeneity was serious.so they take measures to cater to consumers and occupy more market shares,such as the innovation of new car brand's vehicle control,appearance,interior decoration and materials.Besides,they are attempting to innovate thier brand and marketing.In this thesis,I studied and analyzed the problems existing in the current marketing strategy and the enterprieses' marketing stratigical situation throughly by adopting the the analyticial Methods of PEST,which follwed by my own measures to improve the marketing strategy.Through the combination of modern marketing theory and the enterprieses' marketing practice,I worked out the effective regional distribution strategy.Besides,the Innovative marketing theory can broaden the new market and provide the improving the rate of the enterprises' marketing occupation with theoretical basis.In this thesis,I first analyzed the micoenviornment of Faw Jiefang Qingdao automobile Limited Company,segmented the Liaoning market,and studied the structure of regional markting at the same time.And then,based on the AHP evaluation index system,I analyzed the the competiton situation where the FAW Jiefang Qingdao automobile Limited company in its Laoning region.By that,I further promoted the company's strateges of price,selling channel,promotion,customers' satisfaction,customers' loyalty,value relationship and so on in it's Liaoning region.Moreover,in order to garantee the above mentioned strategies could be carried out smoothly,I further come up with the measures of improving the relationship with the customers,the assigened responsibility,strengthend the triaing of the staffs and therewards.