| With the development of the Internet,enterprises began to adapt to the trend of the network to carry out some changes,the most important is the transformation of business models.Good business model,can make the enterprise in the Internet under the impact of the wave to maintain competitive advantage,thus surpassing the competitors.In the context of the Internet,Haier proposed a single and win-win model,and carried out a series of measures to promote the implementation of strategic change.And in the promotion of this model,Haier has achieved unprecedented success.The competitiveness of the whole enterprise has been greatly improved.From the implementation of a single win win mode,Haier has won the industry first,so Haier research has very important practical significance one win mode.On the basis of consulting a large amount of data,combining with the research of domestic and foreign scholars,the core concepts of the single and one double win mode are put forward.On site visits to Haier,to understand the specific implementation path of the individual and a win-win model,the organization structure of the inverted triangle and the combination of Haier and the actual network of logistics and distribution facilities.Investigation and understanding of Haier's current thinking in the Internet + under the innovation.Small and micro enterprises and the construction of the ecological circle of parallel platform.From the perspective of value construction of Haier single one win-win model of the index system,the Haier single-A win-win business model value into economic value,customer value,organization value,and use AHP and fuzzy comprehensive evaluation method toevaluate the comprehensive of this model,the evaluation results are given.This paper uses the combined method of qualitative and quantitative,scientific evaluation of Haier single-A win-win business model,help Haier understand its mode,and other enterprises in the transformation of the business model to provide a reference value. |
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