| Haier is an "aircraft carrier" of China's electrical home appliance industry, as well as the banner of Chinese enterprise. Today, Haier is well known by more and more Chinese and abroad. Why Haier can keep developing so fast and become an famous brand from a small factories with a loss of 1.47 million? Standing whatever on management theory or company development, it is believed that talents, on which enterprise's development and innovation depends, are the real resources for an enterprise. Management is system engineering, including the theoretical, institutional, scientific, technological, cultural, philosophical, psychological and other factors, scientific and effective management of human resources will always be ideal pursuit of enterprise. The slogan of "Learning GE, breaking into the world's top 500" Haier put forward, has shocked the Chinese business community. Known as the first Chinese companies which was introduced into Harvard Business School Lecture, Haier Group has become a model of success of China's modern enterprises. For the factors of the success, human resources management is the basic and most important one, which put forward Haier's every process of development. Focusing on the point of content-based motivation theory, by reading the relevant theoretical works, reference to the relevant research data, this paper had researched Haier's innovative practice based on content-based motivation. Based on above, we can get the conclusion that, Haier's innovative practice based on content-based motivation proved to be successful, for it not only upholds the basic theory of content-based motivation, but also keep innovating according to practice based its own conditions. Therefore, Haier achieves a win-win situation for both corporate development and employees' success. All the innovative practices reflects the Haier's wisdom, it is certain that Haier is a successful model of modern enterprise human resource management, and is worth to learn for other enterprises. |
PDF Full Text Request