Research On Diversification Strategy Of Tangshan Kailuan Oil Sales Company

In this paper,and according to the internal market of Tangshan Kailuan oil sales company business benefits continue to decline,by the SWTO analysis of Tangshan Kailuan oil sales company diversified,integrated use of diversification theory,put forward Tangshan oil sales company of Kailuan diversified business operation mode and propulsion,and combined with the history and the current situation of the development of Tangshan Kailuan oil sales company,research and design of the safeguard measures of diversification,in order to Tangshan Kailuan oil sales company from "single group" to "diversified" change help.Firstly,according to the domestic and foreign business operators to study and discuss the diversification,combined with the actual Tangshan Kailuan oil sales company,Tangshan Kailuan diversified oil determine research framework.Secondly,this paper introduces the basic situation of Tangshan Kailuan oil sales company,including the history,organization structure,assets,staff,management system,business philosophy,analyzes the advantages and opportunities of corporation diversification,but also put forward facing the weaknesses and threats.Again,considering the actual situation of the enterprises,and puts forward how to cultivate new diversified business operation mode of Tangshan Kailuan oil sales company,namely horizontal diversification,vertical diversification,diversified business model compound.Finally,according to the Tangshan Kailuan oil sales company to carry out innovation to promote the logistics business model put forward the safeguard measures and suggestions.In this paper,the refined oil wholesale enterprises,especially refined oil wholesale enterprises to the enterprise market started to carry out diversification is of great help to the development of diversification to improve the core competitiveness of enterprises,has a strong guiding significance to promote the sustainable development of the enterprise.