Reserch On Information Development Strategy Of DK Company

With the information technology as the core of the third industrial revolution,countries have to develop information technology as an important boost to promote their economic development.Germany 4.0 industrial strategy is proposed to open the use of information on the physical integration system development of intelligent manufacturing,intelligent factory as the main content of the industrial 4.0 era.In this context,China also timely put forward to promote the deep integration of information technology industrialization,promote industrial transformation and upgrading,to achieve from the manufacturing power to the manufacturing power of the change.Compared with other enterprises,manufacturing information is not only involved in research and development,procurement,production,sales,service and many other links,but also requires all aspects of interoperability and information sharing,it is more complex.DK company,an auto parts manufacturer,is a typical manufacturing enterprises.The development process attaches great importance to enterprise information,but how to combine the company’s strategic objectives to plan and implement information development strategy is a worthy of study.Through the analysis of the current situation and problems of DK information construction,it is found that information island,security risks,human resources and other aspects are still problems,it is difficult to meet the needs of the company’s group development.Then,the paper analyzes the external environment of DK’s informationization strategy around the political environment,economic environment,social environment and technology environment.The SWOT matrix is used to analyze the advantages,disadvantages,opportunities and threats faced by the company,which provides a basis for the development of information technology strategy decision-makingThen,we use the methods of key success factor analysis(CSF)and strategic goal set transfer(SST)to establish the goal of the company’s information strategy,design the information system planning.From the planning management,capital investment,talent construction,organizational security and risk prevention and other aspects,the protection is put forward to achieve the information strategy.Through the SWOT matrix analysis,the comprehensive use of information technology strategic planning method,combined with DK company’s development strategy,DK company information technology strategic planning and links for research,it will provide the certain decisions reference for China’s auto parts enterprises and the entire manufacturing industry information development strategy.