D Asset Management Company Development Strategy Analysis

Since the reform and opening up,the capital market of our country has undergone earth-shaking changes,the market scale has been constantly expanding,and the market structure has been constantly improved.New market participants are constantly coming in,and the competition of local securities companies is becoming increasingly fierce,especially some large securities companies are facing bankruptcy.The stock market shuffle time is coming.Under such circumstances,company D must do a good job of strategic management and stand out in the fierce competition market.On the basis of in-depth understanding of domestic and foreign research status,based on the information and data of D company,this paper puts forward the direction of strategic development and strategy implementation plan of D company.Firstly,the paper introduces the internal environment of D Company from five aspects: company's basic situation,organizational structure,human resources,asset structure and management status.After that,the author analyzes the external environment of D Company by using Porter's five Force Model and PEST Model.Then,the paper uses SWOT's analysis framework to determine the opportunities and threats,strengths and weaknesses faced by the company.Finally,according to the internal and external environment of the company,as well as the established strategic objectives of the development of the company.The strategic implementation plan of D company is determined.Through the writing of this paper,the author uses the relevant knowledge of strategic management to integrate with his own industry,and puts forward the strategic development goals and implementation plans of company D.It can provide relatively clear strategic development plan for the leadership of company D,help company D to survive and expand in the competition,and also provide reference and reference for the strategy formulation of other securities companies.