Study On The Strategic Development Of Inner Mongolia Xisheng Entertainment Co., Ltd.

With the rapid development of national economy, food and beverage service industry obtained the development opportunity. At the same time, in the food and beverage service industry, small and medium-sized enterprises occupy high proportion, the food service industry facing the choice of the industry’s future development direction. Enterprise’s main business focuses on production or service.dealing with this choice, business integration stripping comes.Inner Mongolia xisheng Entertainment Co., Ltd is the enterprises,which serve food court for the main business in the small and medium-sized city. Business includ food production, food square and a food court catering services and room service. Since enterprise founded in 2010, with delicious food products, and low price high quality service, in the small and medium-sized cities quickly established itself as a good corporate image. xisheng Entertainment Co., Ltd, in the process of its development,faces the same problem other small and medium-sized enterprises confront,too.such as excessive blind expansion, main business is not clear, operation cost is too high, products and services provided by the cheap and low-quality, the management level is low, funding pressure is high and funding chain is fragile. xisheng Entertainment Co., Ltd upon completion of the expansion in a new city, its income fell sharply, funding chain rupture was in danger. In order to solve the difficulties facing now, it is necessary for the company’s development strategy planning to make in-depth research, to develop a suitable strategy for the development of the company.This article first to the xisheng entertainment co., LTD., PEST analysis to the external macro environment, and the porter five model analysis to industrial environment for enterprise, the SWOT matrix analysis, in order to clear the enterprise for the future development of internal strengths, weaknesses and external opportunities and threats. This paper focuses on xisheng Entertainment Co., Ltd each business link of cost analysis, reasonable, efficient integration. The selection process is the key to the future of xisheng Entertainment Co., Ltd development strategy, to guide reasonable stripping integrate business strategy to select. Development strategy can effectively shorten the throes in the process of enterprise development, the future for the enterprise transformation become useful guidance in a service industry.In this paper, the research aims to be suitable for the development strategy of xisheng entertainment co., LTD, Solve more small and medium-sized enterprise internal management problems in the development, which is similar to xisheng entertainment co., LTD. the method can also be reference by other similar companies.