The Study Of The Effect Of Technology Capacity On Manufacturing Servitization Performance

In the global manufacturing industry, a major adjustment of the environment, the traditional manufacturing enterprises in order to fight for the high-end position of the value chain, have begun to focus on products outside the provision of services and began to extend the business to the service area, "service" phenomenon is getting hot.In our country, manufacturing servitization is one of the strategic approaches to the "Made in China 2025" national strategy,and it is another viable strategy for the majority of traditional manufacturing enterprises to get rid of low-profit manufacturing and build new competitive advantages.We want to do the"service" is the service into the manufacturing industry, service-oriented production of the product, rather than "remove manufacturing".During the path, the product is always the core, all the services are around the core technology products and deep extension, technology capability is the basis of servitization,how to enhance the service performance of manufacturing industry relying on technical capacity is the problem faced by enterprises.Therefore, based on these realistic background, this paper to study the question is: how to rely on their own manufacturing technology to promote the transformation of service to ensure the effectiveness of service.Based on the theory of servitization and the theory of capabilities perspective of the firm,this paper studies the relationship between technology capability and servitization performance by using multiple regression analysis and structural equation model analysis method to study Service-oriented manufacturing as the research object. First of all, combed the literature of technology capability, service innovation capability and servitization performance. Then,constructed the theoretical model, through the theoretical analysis of the relationship between the three research variables.And then, determined the measurement index of variables according to the relevant literature,designed and analyzed pre-test questionnaire to determine the final questionnaire, the questionnaire was given by Likert five-level score.Finally, 366 valid questionnaires were collected and analyzed by SPSS23.0 and AMOSE17.0 statistical software.The hypothesis test was carried out by correlation analysis, regression analysis and structural equation model.Research results show:? The technology capacity has a significant positive impact on the servitization performance; ? The technology capacity has a significant positive impact on the service innovation ability;? Service innovation ability partially mediated the relationship between technology capacity and the servitization performance, namely technology capacity can have a significant positive impact on the performance of manufacturing services through service innovation. The results of this study not only enrich the servitization theory, but also provide feasible theoretical guidance for the service transformation of manufacturing enterprises.