Research On Harbin Metro Group Operating Strategy

The new normal is the generalization of the current state of China’s economic operation,and reflections on the traditional mode of economic growth and the future of China’s economic trends judgment.This is a new and different and will persist for some time before the development of the state.The circumstances: one is different,and often with the characteristics of the old normal to the opposite;Second,continue to influence,must be prepared to co-exist with the new normal for a long time thought and coping strategies.Goals,along with the development of the Harbin city by 2022,Harbin metro line 3 will be fully opened,realize three wire cover.All the Harbin metro group is responsible for the construction and operation.Harbin metro group company how to adapt to the environment to accomplish this historic task,and achieve the sustainable development of the enterprise,must formulate reasonable scientific strategic planning and implementation of strategic management.Therefore,correct understanding and interpretation of the new normal economy not only is helpful to macroeconomic policy,but also for enterprises to understand and grasp the business environment,formulation and adapt to the new normal economic development strategy is of great significance.Harbin metro construction,the integration of the business model,its biggest characteristic is that can form a relatively monopoly of resources,can be implemented in the overall planning on the basis of the organic integration of resources,access to the biggest marginal benefit.The purpose of this paper is to use the scientific analysis method to Harbin metro group as the research subject,through the analysis of Harbin metro group’s internal resources and external environment,from the enterprise have the ability to self hematopoietic and the view of sustainable development,to the economic background of the new normal,determined the development strategy of the Harbin metro group selection,and development of Harbin metro group and environmental opportunities matching strategy implementation and security research,etc.In this paper,the integrated use of PEST analysis,parsing the new normal group of internal and external factors,at the same time this paper also USESSWOT to analyze the advantages and disadvantages of metro group,and combining with the study,from the metro industry and the development prospect of the company,and so on analysis the external opportunities and threats,combined with the internal and external factors,formulate related operational strategy.