Under The Background Of The New Normal Awning Group Development Strategy Research

This paper first introduces some related theories of strategic management,and fully explore the origin and development of this strategic management and the related definitions of the terminology of the new normal economy is carried out to understand the.And,the author also carries on the quite detailed introduction to the main strategy in the competition process.The author is in a large amount of reading material,master the basic theory of the new economic norm,through field investigation of sky group,by integrating theory with practice,the model development Tianmu group company,by using the PEST analysis model,SWOT analysis model and analysis of industry structure model,in-depth understanding of the internal and the external environment of the sky group.And then on the company's overall situation analysis,draw more accurate conclusions.Through the analysis and summary of the above theory,then through the sky,SWOT analysis tools,proper positioning of comprehensive development of the company.Carefully study the advantages and disadvantages of threats and the company development company can exist in the development process,and further comprehensive analysis and comparison of three kinds of basic competition strategy of the existing,and ultimately determine the development of sky group should adhere to the focus on regional strategy based,supplemented by product differentiation strategy,two strategies complement each other,common progress.Efforts to expand the market to the sky group,to become a regional industry leader,to further expand the differences of company products,services and brand etc,further enhance the company's core competitiveness.