Study On The Risk Control Of Cold Chain Sales Link Of Chilled Pork

In response to the increasing awareness of the quality of life,people’s demands for the kind of safety and health the chilled pork is growing faster.In our country,the chilled meat is one kind of the new expense form,but it have several dozen years history in the developed country.In order to ensure chilled pork’s quality,a lot of large sales enterprises of chilled pork invest massive money to develop their cold chain through introducing a series of advanced technology and equipments.To make the chilled meat become the expense mainstream form,it is necessary to vigorously develop cold chain.However,affected by the risk factors which exist in cold chain of chilled meat,safety problems have occurred frequently in the links of chain of chilled meat,especially sales link.Sales link has become highest risk part because of the risk accumulation of upstream links and sales link itself.In addition,as the closest link to consumers,quality and safety problems of the sales link will directly make impact on physical and psychological healthy of consumers and business’ s reputation.The research on cold chain sales link of chilled meat risk management has important theoretical significance and application value.The dissertation uses literature analysis method and surveys method.On basis of the related concepts and theoretical research,it firstly defines the notions of risk and the structure of chilled pork cold chain.From the perspective of analysis chilled pork sales processes,this study hopes to identify risk factors of chilled pork sales link.Then it uses the AHP and entropy method to determine indexes weight.It constructs fuzzy mathematics comprehensive evaluation model to arrive at the level of risk.Management measures are put forward from the aspects of management skills,quality of people,level of equipments and external environment by analysis.