| Nowadays,sports industry has become the primitive driving force of the economic development,and it has become an important support for economic and social development.Its status and role in the competition of comprehensive national strength is more prominent.As an important part of sports industry,sports fitness service industry has the quality of high technology content,less environmental pollution,less resource consumption,long industrial chain,the development of great potential,and great driving ability.It's in line with the overall deployment and strategic planning of national change in mode of development,the adjustment of the industrial structure,and the optimization of the industrial development.It has become an important growth point of our national economy.And it is gradually developing into an important part of the national economy.The national sports industry development has been in full swing.As the most basic and the most numerous strength of Chinese sports industry,the development of the municipal sports fitness service industry is an important part in the whole process of sports industry.With the clarity of promoting the great prosperity strategy for the development of the sports industry,the vigorous development of the sports fitness service industry has become the real choice for Dongying sports industry to get rid of dilemma,in the new situation of implementing the two “yellow and blue state strategy” and the construction of biological civilization model city.It is a very important and urgent task the way how the sports fitness service industry of Dongying formulate and implement the industrial strategy.This paper arranges the sports fitness service industry strategy and its related theories systematically,introduces the research background and the significance,expounds the basic theory of strategic management,and puts forward the principle and process of the formulation and implementation of industrial strategy firstly;secondly,it analyzes the composition of Dongying city sports fitness service industry and existing industries,studies the current problems and their causes;thirdly,it analyzes the development of sports fitness service industry of Dongying city and the opportunities and threats,strengths and weaknesses comprehensively,based on the analysis of the external environment of sports fitness service industry of Dongying city and the internal resources faced by.It summed up the development of sports fitness service Dongying city industry development direction,objectives an implementation of specific strategy using the SWOT model analysis,and puts forward the feasible measures.Research shows that,the proposed sports fitness service industry of Dongying city industry strategy is feasible,and it further enriches the research on municipal sports fitness service industry strategy,It has the important application value and practical significance. |
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