Research On The Development Strategy Of Chinese Civil Helicopter Industry

Along with China's flourishing economic development,the general aviation industry as an important part of the civil aviation industry currently reaches both comprehensive and wide-ranging attention nationwide.In recent years,continuous implementations of national reforms in the field of low-altitude airspace have been introduced as well as politics concerning civil aviation,which inter alia provide adventurous opportunities for the civil helicopter industry.At present,more than 90 percent of the civil helicopter market consists of products from foreign companies,such as the ‘Euro copter' with a share of 40 percent.However,the leading Chinese enterprises nowadays merely occupy 5 percent of the market share.National investments and in the low-altitude airspace reform have been supporting the development of the helicopter industry as have political movements,which further opened our domestic market which has a huge potential in consuming civil helicopters.In order to compete with the market superiority of international companies,we should energetically promote the development of the domestic civil helicopter industry.Enlarging our possibilities in Research and Development and thus increasing domestic production will be an important presupposition in order to control the domestic market and entering international markets,likewise.Based on the industrial chain theory and the new diamond model,this article will provide a broad analysis displaying the present situation of the production factors,demand,supportive and related industries,enterprise operation and competition,government,chances and absorptive and creative capacity of the Chinese helicopter industry and summarizing explanations of the current insufficient and slow progress.Furthermore,,the paper will compare and absorb outstanding excellent experiences in the field of aviation in American industry Finally this paper promoted economic strategic goal,principle,path and emphasis by analyzing the advantages(industrial manufacturing base,technology innovation and the experience of international cooperation),the weaknesses(unreasonable capital structure,weakness of enterprise strength,lack of the related resources and facilities),the chances(Low-altitude airspace management reform,the emphasis of government,emerging business prosperity,construction of the aviation rescue system),the threats(lack of aviation industrial culture,strong foreign competitors,inactive domestic market)based on the SWOT matrix.Also the article proposed to create aviation atmosphere,strengthen policy guide,promote technology research and development,cultivate human resources,improve the supporting infrastructure to make sure the strategy could operate smoothly.Suggestions are made in order to provide a both sustainable and accelerated progress of the national civil helicopter industry and the general aviation industry.