The Problems And Countermeasures Of Tourism Administration In Wulong District

The wulong district,located in the wuling mountains,runs through the city.Furong cave in 94 after the opening to the outside world,wulong relies on its unique natural scenery,the rapid development in the domestic tourism market,has won 5 a grade scenic spot,the world natural heritage,such as tourist Numbers are multiplied.Wulong in tourism development has made gratifying achievements,the road of becoming rich but with an increasing number tourists,tourists’ demand diversification,the lack of government management and weak increasingly exposed,the resulting result is less and concentrated distribution of tourists,concentrated in the surrounding city,chongqing is not successfully entered the view of the big cities,standard is far away from the international tourism city.Wulong development of tourism,has been for the government leading,overall planning scheme,regulatory tourism industry and marketing are the government’s functions and promote the cornerstone of tourism booming,weakening of the facts,this article through to pose management analysis of the causes of deficiency of management,such as government function partition,function display;Backward travel planning;Management of unrealized intelligence;The travel industry is spotty;Low marketing effectiveness;There are political and political enterprises in the management of tourism;The ecological environment in the scenic area is seriously damaged.To make full use of the functions,such as changing the tourist office to the tourism development committee and building a service-oriented government;Using intelligent management systems;Careful design of tourist plans;We will strengthen supervision of tourism industries,such as supervising the dining environment,raising the number and quality of accommodation,and improving the quality of the people in the industry.To strengthen tourism promotion,such as strengthening publicity and guidance,creating an atmosphere of creation,and innovative tourism marketing methods;To maintain indirect management and maintain market order;We will continue to pursue scientific development,strengthen environmental protection and other concrete measures to further strengthen government tourism management.This will further make wulong an international tourism paradise,which is a destination for every tourist.