| The competitions among enterprises are getting more and more fierce with the fast development of internet,globalization and modern market,and there are great impacts on the traditional management philosophy and marketing models.Proper marketing strategies are one of the key success factors,it bails out the enterprises that in trouble,and offers a sustainable development path.Refined oil is a special energy,plays an important role in our economy.With the relatively policy support from central government,Petro China and Sinopec are monopoly in the oil industry.Under the commitments opening up refined oil market for WTO,the competition is getting fierce.As a result,refined oil enterprises should adopt a proper marketing strategy for competition and maintaining the advantages.This essay studies the marketing strategy of Quanzhou branch of Petro China.It lists the company structure and business,analysis the macro and micro environments with PEST and SWOT,and outlines the marketing difficulties.The essay collects consumers’ information through questionnaires,and uses three key elements of STP to offer marketing strategy and strategic security mechanism.The last part offers product strategy,pricing strategy,channel strategy and marketing strategy.It optimizes the marketing management procedures from 4P perspective.This study would benefit the optimization of supply chain in Quanzhou branch of Petro China,strengthen the brand and maintenance.Also,it would help the branch offering a proper pricing strategies,maintain a suitable marketing strategy and sales support services,and further benefit the marketing in Quanzhou. |
