Research On The Development Strategy Of Fujian Yuxing Fruit&vegetable Foodstuff Development Co.,Ltd.

Strategic planning is the most important factors in the development of enterprises,which directly affect the future development for the company.Especially enterprises facing restructuring,strategic planning is the key point.Recently,comparing to the rapid change on the international and Chinese domestic economic business environment,the export of our Chinese fruit & vegetable export enterprises become relatively slow,the foreign trade development need urgent change which have become the common acknowledge.Most of the fruit & vegetable manufacturers were put in the hard situation of development,in order to meet the rapid change of the market,most of the fruit& vegetable manufacturers need to issue the development of enterprises to keep the long terms development.In this paper,as per the actual situation of Yuxing company,through the analysis of the current development,the macro environment,industry environment and internal resources conditions of Yuxing company,and then find out the development strategy,and finally puts forward to Yuxing company the SO development strategy,hoping to provide a reference value and reference meaning to the development of Yuxing Company,and also some ideas for fruit& vegetable manufacturers in order to achieve the long terms and lasting development.Therefore,Yuxing company should attempt to explore in the implementation of the strategy,at the same time the company should take relative measures : In production,through the raw material base development plus product quality enhancement to improve production capacity;In marketing sales,enterprise should make marketing strategy and solution as per the information from the marketing research,also try to develop private brand;In enterprise's structure,readjust the enterprises' organizational structure,optimizing human resource;Meanwhile,building the brand image and enterprise's new appearance to achieve the good enterprise's culture.By doing this,to supply the key base for the company to maintain a long terms and lasting competion,and achieve the stable and continuable development.