Development Research On The Bank Of Insurance Business

Bank insurance business in China started in 1996,after 20 years of development,Bank insurance has became an important source of premium to the domestic insurance industry,with the rapid development of industry,however,the author found that the sales way has a lot of problems.Under this background,this paper regards the bank insurance as the research object,using comparative analysis and case analysis,and analyzes the two aspects of marketing strategy or the company cooperation mode,to explore the most suitable road to China's development of cooperation between the insurance company and banks.The paper describes the bank insurance cooperation in China,and illuminates the status quo of bank insurance cooperation in China from three aspects,points out some problems on the road of cooperation between banks and insurance companies.At the same time this paper analysis the company of the cooperation between Banks and insurance.Combined with the overseas experience and lessons of the cooperation between Banks and insurance companies,and on the basis of thinking about problems of bank insurance in the company,puts forward some Suggestions of the development of cooperation between Banks and insurance companies in our country.