Research On Financial Holding Cooperation Mode Of Bank Insurance

With the deepening of financial integration,bank insurance is not a simple addition of the bank's business and insurance business.The premium from the Bank Insurance has become one of important source in the insurance industry,and the commission from Bank Insurance has also became one of the important income of banks.Bank insurance is also a bridge between commercial Banks and insurance companies to expand business with each other,to form a strategic alliance,and even to complete financial institution mergers and acquisitions or build a new financial holding group.According to the degree of integration of insurance companies and commercial banks,we divided the cooperation model of bank insurance into four types: agreement agency model,strategic alliance model,equity integration model and financial holding model.The financial holding model has all the foundations for the highest level of bank insurance development,and it is the most highly integrated cooperation model for banks and insurance.Based on the development background of bank insurance,this paper described the development of bank insurance,analyzed and compared four kinds of cooperation models of bank insurance.Also analyzed the growth trend of premiums for insurance companies in the financial holding model and believed that the financial holding model will be the main cooperation model for domestic bank insurance in the future.And combined with three kinds of financial holding practice model,rapid growth of insurance assets,the trend of insurance group holding and participating in commercial banks,and the guidance of CBRC No.1 of 2018,summed up that it's very important to study on the bank insurance in the financial holding group with the insurance company as the holding company.Then,depth study and analysis of Ping An Bank's bank insurance business,Ping An Bank's rapid growth due to Ping An Insurance Group's brand,integrated finance and financial technology,but it also brings potential problems.consequently it is recommended that bank insurance business innovation should focus on the study of banking business,taking the banking business scene and customer demand as the core in the financial holding group with the insurance company as the holding company.Finally,this paper presents specific recommendations on the direction of the development of bank insurance business and the improvement of the supervision system.