Research On Business Model Of China MVON

Mobile virtual operator first appeared in Europe in the ninetys,after 20 years' development,Europe North America and other developed areas of mobile virtual operation broke the local monopolytelecommunications market.The monopoly of China mobile,China unicom and telecom mechanism seriously influenced the development of the telecommunications industry in our country.Mobile virtual operator of our country began to develop in 2013,started late,is exploring suitable development of business model.The formation reasons and consequences of administrative monopoly of Telecommunications industry in our country are analyzed in this paper,and also studied the present situation of the development of China's mobile virtual operator,analyses the external macro environment and external competitiveness,finally combining with Y company's actual situation,reached the following conclusions: The telecommunications industry in our country are operated by the three major traditional monopoly operators for a long time,which brought the serious influence for the fair competition and healthy development of China's telecom market;Through the analysis of several successful abroad mobile virtual operator business model and marketing model,found that seek to lower the price of products at the same time can improve product brand value,and also can provide customers more choice of service categories;Relevant policy gradually relaxed environment in our country,the development of mobile virtual operator in China has a lot of opportunities,but also has a lot of challenges;According to the developing actuality of Y companyand the market reaction,find the most suitable for Y company for implementation of the "close" platform"business model for specific analysis.On the one hand,the Chinese telecommunication industry monopoly caused a lot of problems.On the other hand,our country has formed the suitableenvironment for the development of mobile virtual operator,so find out the developing mode of China Mobile Virtual Network Operator create a good situation of the telecom industry to walk quickly out of the early stage of development of our country fumble stage,also has important practical significance to bring consumers more choices and better service experience.