Research On Supply Chain Innovation Of Fresh Business Model

The advent of e-commerce era,so that the traditional industry is facing challenges and opportunities for the transformation of the Internet.In order to comply with market trends,to seize market opportunities,all walks of life competing to build electricity business platform.Due to the special nature of fresh products,fresh industry want to enter the era of e-commerce still faces many difficulties.Therefore,the industry are called fresh electricity business market as "the last piece of blue ocean",this market potential huge business opportunities to promote the fresh business to accelerate the pace of commercialization.According to the "China Digital Consumer Survey 2015," the data show that fresh products e-commerce users demand,great potential.At the same time in China's policy support and national consumption habits gradually change the market conditions,fresh business enterprises need to meet the challenges,seize the opportunity to innovate for their own business model,from the perspective of long-term interests to develop fresh electricity market.On the basis of the previous business model,this paper further discusses the essential content of the business model,and defines the business model as the organizational model of the supply chain relationship with different resources formed by its own resources and strategy,which includes users,suppliers and other partners.For enterprises,the business model does not apply the model,and the innovation of the business model need to consider the key factors affecting the business model,so we need concrete analysis to concrete problems.In terms of fresh electricity business,its products focus on "fresh",so compared with other industries,its supply chain has a special nature.Therefore,this paper explores the key factors influencing the innovation of the fresh electricity suppliers in supply chain through the rooting theory.In this paper,through the game theory and other research methods,this paper expounds the key elements of the innovation of the supply chain business model in fresh supply chain-the supply chain information circulation channel and the supply chain logistics system,and the innovative combination of cases to carry out specific research and analysis.Finally,come to a conclusion.Hope that the fresh business enterprises from the supply chain information distribution channels and supply chain logistics system point of view innovation,in order to increase the consumer experience,enhance consumersatisfaction,reduce business costs.To achieve business and consumer win-win situation,so that fresh electricity business market matures.