A Study On The Evolution Of Platform Enterprise Didi Chuxing's Ecosystem And Legitimacy

With the increase of the urban population and the people's income,people have more and higher demand for travel.Traditional transport has been unable to meet people's travel needs.The development and popularization of information communication technology makes the enterprises that provide car-hailing service continue to emerge.They improve the way people travel and ease the traffic pressure.However,compared to mature enterprise,new venture faces more resource constraints and uncertainties.Their business history is limited,and it is difficult to obtain the recognition of stakeholders.Therefore,the corporate mortality is high.The lack of legitimacy is the most fundamental cause of high corporate mortality.The success of Didi Chuxing gives us a good example to study the legitimation of platform enterprise.The research of the legalization of Didi Chuxing provides guidance and reference for other enterprises that provide same service.In this study,we adopt the method of case study to study the process of the growth of ecosystem of Didi Chuxing and the process of its legitimation.We extracted the key information points of the case materials,summed up the development path of the Didi Chuxing.And we divided it into four stages from the perspective of the ecosystem: the establishment of the market,the growth of market,the ecological muti-product development stage and the ecological product optimization.Then we use the method of content analysis to analyze the materials.At the before,we study the theory to construct the conceptual framework of coding.Then we use the qualitative analysis software to analyze the materials under the guidance of the conceptual framework.Finally,we use the results to explain the development process of Didi Chuxing,and put forward the theoretical model of obtaining legitimacy of Didi Chuxing.We also count the number of different legitimacy at each stage.The result shows that people have different concerns at different stages.We can explain some phenomenon more deeply.This paper examines the process of enterprise ecosystem and legalization of Didi Chuxing of platform enterprises,fills the gap of the research on the growth course of the platform enterprise ecosystem in the past.We study the legitimation from the process perspective rather than the static perspective,and we pay more attention to the change of legitimacy strategy of each stage and we also examine the the role of the legitimacy mechanism in different stages.Our study of Didi Chuxing can give the industry a reference model for the development of the enterprises,and it also provides a reference how an enterprise obtain legitamacy for the emerging enterprises of sharing economic business model innovation.