Research On The Construction Of Corporate Social Responsibility Evaluation System Of M Company

With the development of economic globalization,the concept of scientific and sustainable development is Attached great importance,the concept of social responsibility has been attached great importance and support by the government,society and enterprise."The food to Ann first",in recent years,there are the spate of food safety incidents,the food companies need to pay more attention to social responsibility,practice social responsibilities.The food companies gets social responsibility consciousness is very important to ensure food quality and safety,and scientific and reasonable evaluation system is the foundation of the enterprises to establish social responsibility consciousness.Builds corporate social responsibility evaluation system is to guide companies to actively fulfill the social responsibility and social responsibility,and provide certain assumed responsibility and decision support to stakeholders to judge if the enterprise has taken fulfillment of responsibilities.As a food listed company,the M enterprises has taken the self-evident importance of social responsibility,but at present,the enterprise does not set the comprehensive evaluation index to measure the its performance of fulfill the social responsibility,release social responsibility optionally,lead to enterprise management practice social responsibility too one-sided,It is harm for M enterprises to set up a good brand image in the long term.Accordingly,in this paper,On the basis of the concept of social responsibility and the evaluation related theory,combined the feature of enterprise development and industry factors with others,divided the social responsibility of the content into four dimensions,seven evaluation main body,design the specific evaluation index with 32 rights,build a set of distinct and comprehensive evaluation system according to the M corporate has problems of fulfill and evaluation social responsibility.The results of simulation test system,the measurement value of the expected evaluation results directly reflects the performance of the social responsibility of M enterprise.After construct the social responsibility of evaluation system in this paper,it is conclued that the M company social responsibility performance value were 0.6624 and 0.6624 in 2014 and 2015,the results intuitively reflect the M company has performanced socialresponsibility in the medium level in these two years,and fell slightly in 2014 and 2015.The test result is matched with the reality and economic department of corporate social responsibility research center announced the result,manifests the applicability and scientific,the evaluation system can advance the M corporate social responsibility management and improve fulfill social responsibility level.Finally,this paper puts forward some relevant countermeasures and suggestions to ensure the effective operation of the evaluation system in the enterprise from the internal mechanism and the improvement of the external mechanism.It has certain reference significance to the use of social responsibility evaluation system in the construction of food enterprises has a certain reference,perfected the practice value of social responsibility performance evaluation for food industry.