The Research That Second Pioneering Of Small Private Construction Enterprises In Guangdong

In recent years,With the gradual improvement of the overall degree of marketization of the construction industry in Guangdong.Small private construction enterprises in Guangdong have developed rapidly.This part of the enterprise to seize the opportunity and completed first pioneering,After accumulating a certain amount of technology,capital and management experience,In the face of the full competition in the construction industry,the market competition is becoming more and more fierce,National building code more and more strict,At the same time in the face of large and medium construction enterprises,as well as outside the province of the constant penetration.Eventually led to its development difficult,And even threaten its survival.This paper puts forward the "second pioneering " of small private construction enterprises in Guangdong,Through the analysis of its development course and present situation,The strategic choice of the second venture and management innovation mode and so on,The paper absorbs the domestic and foreign scholars' opinions and theories,Learn from the advanced experience and ideas at home and abroad,To construct a complete market competition strategy for Guangdong small private construction enterprises in order to adapt to the new economic situation,To provide scientific results for its sustainable development.The research of this paper,It is based on the theory of enterprise life cycle,the theory of enterprise growth,the theory of enterprise strategic management and the contingency theory,Using PEST analysis and data analysis as research tools,Based on the analysis of the history and present situation of the development of small private construction enterprises in Guangdong,Try to explore the reasons for its second pioneering and the analysis of the strategy of the second pioneering,Then it puts forward how to grasp the second pioneering opportunities,the entrepreneurial initiatives of the second pioneering and the management measures of the second pioneering.The text includes the following content:the introduction,the theoretical basis of the study,analysis of the development and current situation of small private construction enterprises in Guangdong,analysis of the causes of second pioneering of small private construction enterprises in Guangdong,Strategy analysis of second pioneering for small private construction enterprises in Guangdong,The research of second pioneering for Guangdong HY building and research conclusions and deficiencies of chapter.In this paper,for the second pioneering of construction enterprises in Guangdong.The main points are as follows:Guangdong's construction industry increasingly fierce competition,The industry is unstoppable.Guangdong small private construction enterprises can be considered through the successful implementation of the second pioneering,And then get the opportunity for sustainable and healthy development,in order to extend the development of the enterprise,and with the opportunity to grow and develop.Guangdong small private construction enterprises inthe second pioneering,To give full consideration to the following three aspects:First,the enterprise needs to conduct second pioneering opportunity identification analysis,that is to grasp the timing of changes in the industry environment and grasp the timing of the development of enterprises.Second,the enterprise in the second pioneering business initiatives,to develop with the development of enterprises to adapt to the enterprise strategy,innovative product technology,innovative financing model and do a good job in the construction of enterprise brand.Third,the enterprise in the second pioneering management measures,should carry out the reform of enterprise system,improve the level of internal management,strengthen financial risk management and control,improve the structure of human resources and corporate culture and so on.This study provides reference value and reference for the second pioneering work of the small private construction enterprises in Guangdong.