Research On Marketing Channel Of Zhanhua Winter Jujube

In recent years,Zhanhua jujube production scale expands unceasingly,makes the market competition is increasingly fierce,how to scientifically and effectively and diverse market structure is particularly critical,steps of marketing channel research is becoming an important topic.To study Zhanhua jujube marketing channels has important theoretical and practical significance.In the course of this study,taking Zhanhua jujube marketing channel as the focus of the study will be fully integrated with the development status of Zhanhua jujube marketing channels to conduct a comprehensive research and analysis,the theoretical construction of "--data collection-model construction process--strategy",and then put forward the corresponding marketing channel strategy.In a follow-up study,this paper through the study of Zhanhua jujube marketing channel problems further,analysis of different influential elements in the market,the station in the distribution aspect observation area distribution investigation activities in Zhanhua region in near area,for the marketing channels of different market classification study can reflect the basic composition of Zhanhua jujube sales channels and its contradiction.Collect more relevant information related to the content,has the influence on Zhanhua jujube marketing channel elements were analyzed by method of analysis includes descriptive method,factor research methods,through the analysis of the content after the discovery of such adverse factors have three categories,respectively,to maintain economic stability,internal elements,elements of operation the external incentive elements etc..Finally,through the system analysis,and then come to the Zhanhua jujube marketing channel development and suggestions:to establish and improve farmers'professional cooperatives and associations,agricultural industrialization and professional processing enterprises,and improve the wholesale market,the establishment of electronic network marketing channels,strengthen macro-control,give full play to the government continues to play a leading role.