Marketing Channel For The Yanchuan Jujube

This paper taking marketing channel of Yanchuan Jujube as object, exploring how to hoisting marketing channel capacity in present sales condition, researching how to breakthrough traditional model of marketing channel of Yanchuan Jujube, creating a new and advisable marketing channel of Yanchuan Jujube to promote Yanchuan Jujube rapidly and effectively flowing to consumption field. It can realize the strategic target of sustainable development in economic social.Firstly, the paper takes the jujube selling agent, leading enterprise, cooperative economic organization as marketing body of Yanchuan Jujube. Secondly, the paper finds the deficiency which exists in present marketing channel of Yanchuan Jujube based on evaluate it. Then the paper designs the selection index system of marketing channel member of Yanchuan Jujube and applies Delphi Method to scoring and sorting with present marketing channel member. After that, the author creates new marketing channel model of Yanchuan Jujube based on researching these problems. At last, the author provides some countermeasures for marketing channel of Yanchuan Jujube.There are six chapters in the paper:Chapter 1: Introduction. This chapter elaborates the background, purpose and meaning of the paper, overviews and evaluates the research result of the domestic and international agricultural product marketing channel, and explains the research idea, method and innovation of the thesis.Chapter 2: The theories foundation. This chapter mainly elaborates the marketing channel theory, agricultural product marketing model and the development trend and trade fee theory.Chapter 3: The condition of the marketing system of Yanchuan Jujube. This chapter analyzes the current production and sales condition of Yanchuan Jujube, and identifies the three organizations of marketing bodies of Yanchuan Jujube, that's the jujube selling agent, leading enterprise and cooperative economic organization.Chapter 4: The evaluation of the marketing channel of Yanchuan Jujube. This chapter puts forward some problems of the existing marketing channel model on the basis of evaluating that model.Chapter 5: The integration design of the marketing channel of Yanchuan Jujube. This chapter designs the selection index system of the marketing channel member of Yanchuan Jujube, and uses the Delphi Method to scoring and sorting with present marketing channel member. On that basis, this chapter designs a new type of marketing channel of Yanchuan Jujube.Chapter 6: The Suggestion for optimization of marketing channel of Yanchuan Jujube. This chapter puts forward three suggestion for optimization of marketing channel of Yanchuan Jujube, that's the establishment of Yanchuan Jujube industrial clusters, the building up marketing channel union of Yanchuan Jujube and promoting the standardization of marketing channel of Yanchuan Jujube.